Products
Rebalanced item by item — coffee and select items go up, catalog average +2.1%. Full old/new list below; check your SKUs.
See old vs. new
Product prices are rebalanced item by item — many go down, coffee goes up. Shipping rises with carrier rates. Membership moves to $69/month for new members; current members keep $49. Every old and new number is on this page.
Products
Rebalanced item by item — coffee and select items go up, catalog average +2.1%. Full old/new list below; check your SKUs.
See old vs. new
Shipping
Our rates go up in most weight brackets, for orders shipped Sept 1 or later, following this year's carrier increases. Old vs. new by bracket below.
See rates by bracket
Membership
New members: $69/mo from Sept 1 (or $660/yr, ~$55/mo). Current members keep $49 for as long as membership stays active. Join before Sept 1 to lock $49.
Check your rate
Bulk now beats on-demand on every product at every tier — about 5% lower on average, up to 9% in mid and upper tiers. You're always charged the lower of the two prices, automatically. Bulk can save you money and can never cost you more.
Join before September 1 and keep $49/month for as long as you stay active. New members pay $69 after.
–
until these prices take effect
We repriced product by product instead of applying a flat increase. Ten of our most-ordered products drop 13–18% — Lion's Mane −18%, Sleep Formula −15%, NMN −15%, Creatine −14%, and more below. Most others moved little or not at all. Coffee goes up: global green coffee prices rose sharply this year, and we kept that increase on coffee rather than spreading it across the catalog. Increases and decreases are listed the same way, and the full list below has the exact new price for all 190 products at every tier — searchable, with a PDF download. Across the whole catalog the net change is +2.1%; the most recently reported US inflation rate is 3.4%. The number that matters is your own products' — search them below, or email us and we'll go through them with you.
The more you order, the lower your unit cost — and bulk now sits below on-demand at every tier. Example: Whey Protein Isolate; the same structure applies to every product.
Worked example — one September order
The lower price — difference: $66.00
On-demand unit price, first tier shown — every tier drops by the same percentage.
Same format as the decreases — coffee moves with the global green-coffee market.
All 190 products — new prices effective September 1. Pick your tier, filter by category, or search your product.
| Product |
|---|
Our shipping rates go up in most weight brackets for orders shipped on or after September 1; anything shipping before then is on current rates. Carriers raised rates across the board this year, including USPS's first-ever fuel surcharge in April, and we're passing that through as a visible shipping change rather than folding it into product prices where you couldn't see it.
| Weight bracket | Old | New | Change |
|---|
Timing rule: new rates apply to orders shipped on or after September 1 — the ship date decides, not the order date.
Already a member?
$49/ month
Kept for as long as your membership stays active — nothing to do.
Not a member yet?
$49/ month
Sign up before September 1 to lock $49/month. After that, memberships move to the pricing below.
$0
Start for freeExplore, build and launch with no investment
$69
Start membershipEverything in Free, and:
$349
Book a callEverything in Pro, and:
*Rules and custom pricing apply. Contact our team to learn more.
Everything else you might be wondering about September 1
Product prices are locked at the moment you place the order. Shipping is charged at the rate in effect on the day the order ships — so an order placed in August that ships September 2 pays old product prices and new shipping rates.
You don't have to do anything. At checkout we compare the bulk and on-demand price for your quantity and tier and charge whichever is lower, automatically. Bulk can save you money and can never cost you more.
Your tier is based on your order volume over the past 30 days and is shown in your dashboard under Pricing & Tiers. Each product page in the catalog also shows your live per-tier price.
Saved carts and drafts re-price when you open them. A cart saved in August and checked out on September 3 uses September prices — check the line items before you confirm.
Where a product's cost moved for a reason specific to that ingredient or supplier — up or down — we adjusted that product rather than spreading it across unrelated categories. If a change on one of your products doesn't make sense to you, email us and we'll show you the reason behind it.
No. Product and shipping prices are the same for every account; membership pricing is separate and changes nothing in the tables above.
Not necessarily — +2.1% is the average across the whole catalog. Your own basket is what matters, and it may be down: ten of the most-ordered products drop 13–18%. Search your products in the full list, or download the PDF and check your SKUs.
Your membership stays active as long as it renews — monthly or annual. If a payment fails, you have 14 days to update your card before the membership lapses. Cancelling ends the $49 rate: rejoining later means rejoining at the then-current price.
Explore our Help Center for detailed answers, expert advice,
and step-by-step guides.